Nathan’s Famous Celebrates Play with Donation to Gene Slay’s Boys’ Club in St. Louis, MO

15. Ambiance crowd photo

Nathan’s Famous brought a taste of Coney Island to Gene Slay’s Boys’ Club in St. Louis, Mo., on Wednesday as part of its Ready. Set. PLAY. initiative, a partnership created in 2014 with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.

Those involved with Gene Slay’s Boys’ Club were treated to a Coney Island-themed afternoon. Nathan’s Famous brought its mobile tour to St. Louis where children enjoyed carnival games such as pop-a-shot and skee-ball, a miniature three-horse carousel, a Zoltar® Fortune Teller coupon machine and, most of all, Nathan’s Famous Premium Beef Hot Dogs.

Commemorating the achievements of Gene Slay’s Boys’ Club, Nathan’s Famous surprised Prescott W. Benson, Executive Director, with a Schnucks Supermarkets gift card worth $1,000 towards the purchase of groceries, courtesy of Nathan’s Famous.

“When you’re only expecting Nathan’s Famous’ mobile tour and its games for the kids, you are somewhat speechless when presented with a $1,000 gift card for the purchase of groceries at Schnucks Supermarkets on behalf of Nathan’s Famous,” said Benson. “This will have an immediate impact on offsetting the costs associated with our programs here in St. Louis.”


“Nathan’s Famous understands the importance of balanced diets and active play in the development of our youth and Gene Slay’s Boys’ Club puts forth an incredible amount of work to keep the youth of St. Louis active, 365 days a year,” said

Mike Paribello, Sr. Director of Marketing, Nathan’s Famous. “Nathan’s Famous is extremely proud of our partnerships with KaBOOM! and the impact it has not only on local communities, but the individual kids who benefit from these builds.”

Gene Slay’s Boys’ Club of St. Louis has and continues to improve the lives of at-risk, marginalized, and underserved youth by equipping them with the skills they need to make good choices and become successful adults.


KaBOOM! partnered with Gene Slay’s Boys’ Club last summer to build its playground.


Nathan’s Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination.  Nathan’s Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.


Nathan’s Famous is a licensed brand of Smithfield Foods.



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