Nathan’s Famous, the world-renowned hot dog company, today celebrated leaders in the Coney Island community, yesterday, who make active play possible as part of it’s Ready. Set. PLAY. initiative with national non-profit KaBOOM!.
Bruce Miller, Senior Director of Operations for Nathan’s Famous, officially unveiled two Imagination Playground systems that the company granted to Carey Gardens and O’Dwyer Gardens this past April, and presented representatives from each with a $1,000 gift card to The Great Atlantic and Pacific Tea Company’s family of supermarkets, specifically Pathmark and Waldbaum’s, to be used for groceries, courtesy of Nathan’s Famous.
Nathan’s Famous presented representatives from Carey Gardens and O’Dwyer Gardens with A&P gift cards worth $1,000 each towards the purchase of groceries, courtesy of Nathan’s Famous.
Nathan’s Famous has been committed to helping rebuild communities impacted in 2012 by Hurricane Sandy. These Imagination Playground grants provide an emotional, mental and physical outlet as the superstorm’s destruction has limited recreational space for the children of the community.
“Children living in Coney Island have had few opportunities to play and limited recreational space since the storm, and these Imagination Playground systems will bring the kids one step closer to having the childhood they deserve,” said Wayne Norbitz, President of Nathan’s Famous.
“I, along with other members of the Coney Island Alliance, want to ensure that our community is healthy and thriving,” added Norbitz. “Providing a recreational outlet, for both mind and body, is essential for the growth of our youth. We cannot thank the kind people at Carey Gardens and O’Dwyer Gardens enough as the two organizations have an incredible impact on the development of our area’s youth, championing both physical and emotional growth.”
Using Imagination Playground blocks, kids can build a new world every day. Because Imagination Playground is child-directed and open-ended, it encourages self-expression through deep, joyful play.
Traditional playgrounds consist primarily of fixed equipment, such as slides, monkey bars and teeter-totters, all of which focus on developing children’s gross motor skills. Imagination Playgrounds are made up of loose parts that prompt children to transform their environment and create a play space of their own.
“We are thrilled that HeartShare St. Vincent Services was nominated for the Imagination Playground experience, which further enhances the physical, emotional and social benefits of at-risk children and teens participating in our youth programs,” said HeartShare St. Vincent’s Services (HSVS) Executive Director Dawn Saffayeh. “We are also incredibly grateful for the $2,000 donation, as our children often enjoy nutritional meals and snacks at our after-school programs.”
HSVS, an affiliate of HeartShare Human Services of New York, opened its Carey Gardens and O’Dwyer Cornerstone Programs last year after displacement of its Coney Island youth programs following Superstorm Sandy.
The Ready. Set.PLAY. initiative is a partnership created in 2014 by Nathan’s Famous with KaBOOM!. Ready. Set. PLAY. celebrates play and the local leaders who are making active play possible in communities across the nation.
Nathan’s Famous was founded almost 100 years ago in Coney Island, a popular New York City amusement and leisure destination. Nathan’s Famous prides itself on its great quality, unmistakable taste, and a passion for family fun and community support.
Nathan’s Famous is a licensed brand of Smithfield Foods.