Brain: The World Inside Your Head – Exhibit Opens January 24, 2015 at Museum of Discovery and Science

What’s more important than your brain? Now you can take a look inside this quintessential organic computer that is responsible for every thought, every motion and every response your body makes. The Museum of Discovery and Science’s newest traveling exhibit, BRAIN: The World Inside Your Head, opening Saturday, January 25, 2015, is presented locally by Leo Goodwin Foundation.

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Alan Goldberg, Leo Goodwin Foundation President of the Board of Trustees said, “The human brain has long since been the center of focus for science research and investigation. We are happy to support the exhibition of this interactive exhibit that provides an in-depth look inside the central nervous system’s most important component – the brain!”

BRAIN employs innovative special effects, 3-D reproductions, virtual reality, hands-on learning activities and interactive technology to delve into the inner workings of the brain, including its processes, potentials and mysteries. BRAIN is made possible by Pfizer Inc. and produced by Clear Channel Entertainment of San Antonio, in collaboration with the National Institutes of Health.

Upon entry into the exhibit, you will walk through a shimmering tunnel — the midst of a functioning human brain. Flashing fiber-optics illuminate networks of neurons firing and communicating. From this dynamic beginning, BRAIN invites you deeper into the brain to discover its basic workings. You can explore the revitalizing nature of sleep and learn about the latest brain imaging technologies, then study the re-created skull of Phineas Gage — a man who survived after his brain was pierced by a metal rod — as you trace the evolution of scientists’ understanding of the brain’s physiology.

You also will discover the reality of brain disorders, injuries and irregularities, and learn more about conditions such as Alzheimer’s, depression and addiction as you explore the relationship between depression and creativity, how drugs work in the brain, and the nature of pain. Finally, you will get a glimpse of the future of brain treatments in the new era of genome mapping and molecular medicine.

“The goal of this innovative exhibit is to demystify brain diseases and put to rest some of the negative stigmas associated with them,” said Dr. John Gillespie, U.S. Medical Director for Pfizer Inc. “We also aim to open the doors of communication within families dealing with any type of brain disease. According to a recent survey, 38 percent of American adults said they have a family member with a brain-related disorder; yet only 16 percent of parents said they have ‘very thoroughly discussed’ mental illness with their children.”

The exhibit is made possible by a grant from Pfizer Inc. a research-based global healthcare company whose mission is to discover and develop innovative, value-added products that improve quality of life for people around the world, and help them enjoy longer, healthier and more productive lives.

Pfizer has funded a guide for parents through the American Academy of Child and Adolescent Psychiatry, titled “Talking to Kids About Brain-related Conditions.” Like the exhibit, this brochure explains brain-related conditions and helps families talk about these important, sensitive issues. It will be available at the exhibit in English and Spanish or by visiting A virtual tour of the exhibit is also available at this Web site.

The National Institutes of Health, serving as a partner in exhibition production and content collaboration, is the principal biomedical and behavioral research agency of the United States government and one of the world’s foremost medical research centers. Exhibit developer and producer Clear Channel Entertainment provides high quality, family-friendly educational experiences, and serves as a major development partner to more than 200 leading museums and research institutions.

The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours on most evenings. General Admission prices are $19 for adults; $18 seniors; $15 children 2 to 12. Children under 2 are free. A General Admission Ticket includes admission to the Museum exhibits and one classic IMAX movie. The Museum of Discovery and Science is located downtown at 401 SW Second Street, Fort Lauderdale, Florida 33312. For more information about the Museum, visitors should call 954.467.MODS (6637) or visit our web site at



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